Our AAVEA board pulled out all of the stops to reintroduce our organisation and launch the first-ever SA attractions industry benchmark survey results report to the global tourism industry at the World Travel Market Africa exhibition on Wednesday 13 April 2022.

Sabine Lehmann, our executive director, presented the results report to engaged WTM Africa participants in the Travel Forward Theatre , followed by our board member Mandi Jarman kindly hosting our meetup and social at the City Sightseeing South Africa bus stand.

We toasted the fantastic opportunity to finally have Kojo Bentum Williams, our board member who represents the interests of the broader African attractions industry, in our midst with drinks sponsored by our member Groot Constantia.

Cheers to our AAVEA board reuniting in person, and Kojo Bentum Williams joining us in person! Image: Carmen Lerm, Fusion Design and West Coast Way

Our overall impression of this year’s exhibition, the first since the pandemic began, was that the attractions and tourism industries are thrilled to be getting back on their feet, that our peers are hungry for engagement and we are all positive about recovery.

Here are some photos of Sabine’s talk and our meetup:


Sabine Lehmann, our AAVEA executive director, presents SA’s first-ever attractions industry benchmark survey report at WTM Africa 2022. The report is sponsored by South African Tourism.

Sabine Lehmann, our AAVEA executive director, with board members Alichia Nortje and Jonny Gardner at her WTM Africa 2022 presentation.

Our member Groot Constantia sponsored drinks for our AAVEA meetup at WTM Africa 2022.

A view from the top of the City Sightseeing Bus of our members and friends in the tourism industry enjoying our AAVEA meetup at WTM Africa 2022 in April.

This was the second of our 2022 regional meetups! Check out our events calendar to see when we will be in your region and join us for a fantastic peer to peer engagement session, insights sharing opportunities and collaborations with your attractions industry counterparts.