Welcome to the online home of the African Association of Visitor Experiences and Attractions (AAVEA). Here, we share all of the latest insights into the African and global attractions industry, as well as current news, best case practices, case studies, and news about our upcoming events, including our annual AAVEA conference.
WHAT IS AN ATTRACTION?
“ An attraction is a resource (natural or human-made, free to enter or paid for) that is developed and managed to attract local and international visitors for the purposes of entertainment, education, or interest. ”
As the first membership-based organisation of its kind on the continent, AAVEA represents the interests of visitor experiences and attractions, raises awareness of the contribution they make to the broader tourism industry, and hosts events and online sessions that provide education, valuable engagement with industry peers, and collaboration opportunities.
BECOME AN AAVEA MEMBER
We’re an attractions and visitor experiences association run by professionals in the industry. This means that everything we do is about the art and science of running attractions and visitor experiences.
Becoming a member of AAVEA gives you access to key learnings for operations, insights into visitor behaviour, marketing tips, and valuable engagement with industry peers via monthly online live chats with our Board, as well as discounts on conference and regional seminar fees, listings in our membership directory, and more.
We are thrilled to share with you, the tourism and attractions industry, the results of South Africa's first-ever attractions benchmark survey! Sabine Lehmann, our executive director, shared this report with participants of