“ An attraction is a resource (natural or human-made, free to enter or paid for) that is developed and managed to attract local and international visitors for the purposes of entertainment, education, or interest. ”
As the first membership-based organisation of its kind on the continent, AAVEA represents the interests of visitor experiences and attractions, raises awareness of the contribution they make to the broader tourism industry, and hosts events and online sessions that provide education, valuable engagement with industry peers, and collaboration opportunities.
BECOME AN AAVEA MEMBER
We’re an attractions and visitor experiences association run by professionals in the industry. This means that everything we do is about the art and science of running attractions and visitor experiences.
Becoming a member of AAVEA gives you access to key learnings for operations, insights into visitor behaviour, marketing tips, and valuable engagement with industry peers via monthly online live chats with our Board, as well as discounts on conference and regional seminar fees, listings in our membership directory, and more.
CONNECTING WITH OUR MEMBERS THROUGH A SERIES OF REGIONAL MEET-UPS AND LIVE CHATS
Check out our events calendar here
WANT TO SPONSOR AN EVENT?
Click here for sponsorship opportunities
AAVEA’s FIRST-EVER ATTRACTIONS BENCHMARK SURVEY
We’ve released the results of our first-ever attractions benchmark survey! Download it here.
LATEST BLOG POST
Join us in welcoming our new AAVEA President and Chairperson Mpume Mabuza
It’s the dawn of a new age for us at AAVEA as we welcome Mpume Mabuza as our new President and Chairperson! Mabuza, who previously served as AAVEA’s Secretary, was elected as