“ An attraction is a resource (natural or human-made, free to enter or paid for) that is developed and managed to attract local and international visitors for the purposes of entertainment, education, or interest. ”


As the first membership-based organisation of its kind on the continent, AAVEA represents the interests of visitor experiences and attractions, raises awareness of the contribution they make to the broader tourism industry, and hosts events and online sessions that provide education, valuable engagement with industry peers, and collaboration opportunities.

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We’re an attractions and visitor experiences association run by professionals in the industry. This means that everything we do is about the art and science of running attractions and visitor experiences.

Becoming a member of AAVEA gives you access to key learnings for operations, insights into visitor behaviour, marketing tips, and valuable engagement with industry peers via monthly online live chats with our Board, as well as discounts on conference and regional seminar fees, listings in our membership directory, and more.

Register as a member today


In 2020, the worldwide pandemic presented us with the opportunity to reinvent the way we hosted our annual conference and how we could inspire our members and industry. Read all about our AAVEA Virtual 2020 conference and what we have planned for 2021 here.

Latest Blog Post

Register to be an #AAVEA2021 member TODAY!

April 12th, 2021|

It's an exciting AAVEA day as we unveil ALL of our exciting membership benefits with some amazing new collateral. Following on from our recent survey with our current members, we've refined and


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