“ An attraction is a resource (natural or human-made, free to enter or paid for) that is developed and managed to attract local and international visitors for the purposes of entertainment, education, or interest. ”


As the first membership-based organisation of its kind on the continent, AAVEA represents the interests of visitor experiences and attractions, raises awareness of the contribution they make to the broader tourism industry, and hosts events and online sessions that provide education, valuable engagement with industry peers, and collaboration opportunities.

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We’re an attractions and visitor experiences association run by professionals in the industry. This means that everything we do is about the art and science of running attractions and visitor experiences.

Becoming a member of AAVEA gives you access to key learnings for operations, insights into visitor behaviour, marketing tips, and valuable engagement with industry peers via monthly online live chats with our Board, as well as discounts on conference and regional seminar fees, listings in our membership directory, and more.

Register as a member today


In keeping with lockdown regulations, we hosted our second virtual conference this August and inspired our members and industry online. Read all about AAVEA 2021 here.

AAVEA’s first-ever attractions benchmark survey:

We’ve released the results of our first-ever attractions benchmark survey! Download it here.

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