Community
We foster a strong sense of belonging among industry professionals, encouraging collaboration, knowledge sharing, and mutual support to drive collective growth and success.
Relevance
We prioritise staying attuned to the evolving needs of the visitor attractions sector, ensuring that our initiatives and resources are aligned with current industry trends and challenges.
Credibility
We uphold the highest standards of professionalism and integrity, building trust among members and stakeholders through transparent practices, research-driven insights, and advocacy efforts.
About AAVEA
The African Association of Visitor Experiences and Attractions (AAVEA) is the leading association dedicated to elevating Africa’s attractions industry. Through education, advocacy, and collaboration, AAVEA empowers professionals to enhance the quality, competitiveness, and sustainability of visitor experiences across the continent.
What do we do?
Represent, lobby, facilitate and advocate the importance of the industry to local and national authorities.
Conduct research, gather data to enable use for trends, performance and Industry intelligence.
Host conferences, learning and networking events to share insights with our members and industry stakeholders.
Benchmark and Share industry best practices
Support professionalisation of the industry.
Upcoming events
Join us on Thursday, 21 May at 14:00 for a live and interactive conversation with the team at Formula D, as we explore five key trends shaping the future of attraction design and what these developments mean for attractions, destinations, and visitor experiences across Africa.
This session will take a closer look at how the industry is evolving in response to rapid shifts in technology, artificial intelligence, and changing audience expectations. From immersive storytelling to data-driven design and next-generation guest engagement, we’ll unpack practical insights that can help attractions and tourism professionals stay relevant and future-ready.
This also an opportunity to connect with like-minded peers, exchange ideas, and engage in a forward-looking dialogue about how innovation is shaping the next generation of visitor experiences across the continent.
RSVP for meeting details
For assistance and enquiries, please reach out to members@aavea.org.za
Please note: AAVEA Live Chats are free to attend and open to members and non-members.
Join us at the Graskop Gorge Lift on Tuesday, 2 June for a day built around connection, growth, and the future of tourism in Mpumalanga. Doors open at 10h00, with the programme running through to 14h30. Come prepared to engage and connect as we bring together attractions, hospitality, and tourism professionals from across the region for a purposeful day of networking, industry insights, meaningful discussions, and practical sessions designed to help you and your business thrive.
The programme features an insightful session on “Five Key Numbers Every Attraction Manager Should Track and Why“, a hands-on interactive workshop, and networking over a light lunch. Connect with peers, exchange what’s working, and be part of the conversations shaping the future of visitor experiences in Mpumalanga and beyond.
RSVP is compulsory. Space is limited.
contact information
members@aavea.org.za
marketing@aavea.org.za
120 Belvedere Road, Claremont, Cape Town, 770
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