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An attraction is a resource (natural or human-made, free to enter or paid for) that is developed and managed to attract local and international visitors for the purposes of entertainment, education, or interest.


AAVEA’s represents the interests of visitor experiences and attractions, raises awareness of the contribution they make to the broader tourism industry, and hosts an annual conference that provides education, networking, and collaboration opportunities. Our members are visitor experience and attraction professionals, tourism industry stakeholders, and suppliers to visitor experiences and attractions.


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Whether your visitors are school children, domestic visitors, or international tourists, you draw visitors by consistently providing an interesting and enjoyable encounter. Your top priority is to deliver an exceptional experience to every visitor, so take your attraction, experience, or cultural institution to new heights with the knowledge, connections, and expertise you’ll gain with AAVEA.


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AAVEA 2020

This year, the AAVEA Annual Conference will be virtual. Current events mean that we can’t meet in person, but as an industry particularly hard hit by the pandemic it’s more important than ever that we gather so that we can continue learning, growing, and navigating our way to a full recovery for the tourism industry. 

Join us on 20 August 2020 for AAVEA Virtual. We’re excited to take the leap to virtual, and we’ll be by your side every step of the way as we introduce you to the virtual platform. Everything you expect from the AAVEA Annual Conference will be still be there: great content, national and international perspectives, networking with colleagues, support from suppliers, and updates on products and services that help make attractions great.

Registration opens in July, and be sure to watch this space for more details on the programme.

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Sticky Post

Re-opening insights from our South African #attractions20

With the country moving to Level 1 of the national lockdown today, Monday 21 September 2020, we asked our #AAVEA2020 board members and representatives of some of South Africa’s top attractions and visitor experiences to share their re-opening insights with us. Alichia Nortje, Two Oceans Aquarium: Visitor loyalty has been reassuring: Members of the public are absolutely delighted to visit the Aquarium again. Visitor feedback is important: Our visitors, especially our annual members, are extremely complimentary of our efforts and...
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