Africa's voice for visitor attractions and experiences.

Community

We foster a strong sense of belonging among industry professionals, encouraging collaboration, knowledge sharing, and mutual support to drive collective growth and success.

Relevance

We prioritise staying attuned to the evolving needs of the visitor attractions sector, ensuring that our initiatives and resources are aligned with current industry trends and challenges.

Credibility

We uphold the highest standards of professionalism and integrity, building trust among members and stakeholders through transparent practices, research-driven insights, and advocacy efforts.

About AAVEA

The African Association of Visitor Experiences and Attractions (AAVEA) is the leading association dedicated to elevating Africa’s attractions industry. Through education, advocacy, and collaboration, AAVEA empowers professionals to enhance the quality, competitiveness, and sustainability of visitor experiences across the continent.

What do we do?

Represent, lobby, facilitate and advocate the importance of the industry to local and national authorities.

Conduct research, gather data to enable use for trends, performance and Industry intelligence.

Host conferences, learning and networking events to share insights with our members and industry stakeholders.

Benchmark and Share industry best practices

Support professionalisation of the industry.

Upcoming events

IAAPA Institute for Attractions Professionals (IAP)

Date: October 27 – October 29, 2024
Event Time: All day
Venue: In-Person
Location: Gold Reef City Theme Park, Johannesburg

Member Price: R13,390.00 | Nonmember Price: R22,327.00

The IAAPA Institute for Attractions Professionals (IAP) is a hybrid program that uses adult learning methodologies. This edition will take place between 27 – 29 October in Johannesburg in South Africa prior to IAAPA and AAVEA Africa Summit 2024.

Participants should be highly motivated learners with an interest in cross-departmental industry functions. Participants will gain a global attractions perspective, learn more about all areas of operation, and will share best practices across member types. The intensive two-day in-person program is designed with a blend of classroom instruction led by industry experts and small group activities. Participants will dive deeper into topics during their three-month access to self-paced online coursework specially curated for IAP. By combining in-person and online learning, participants will gain a solid understanding of the key disciplines and processes required to manage a successful attraction.

During the program, participants will: identify industry trends and challenges and opportunities for different entertainment show types. They will explore best practices to predict, meet, and exceed guests’ expectations. They will conduct a risk assessment for your facility and proactively prevent hazards. They will also interpret food and beverage metrics and data. REGISTER HERE

IAAPA AAVEA AFRICA SUMMIT

Date: October 29 – November 1, 2024
Event Time: All day
Venue: In-Person
Location: Gold Reef City Theme Park (Johannesburg) then proceeds to Sun City Resort (North West)

Member Price: R8,300.00 | Nonmember Price: R13,715.00

IAAPA and AAVEA join forces to support the attractions industry in Africa and organise for the first time Summit together. An event that is a perfect opportunity to learn more about the wide scope of experiences and attraction industry in Africa, network with key stakeholders and learn from EDUTours to varied type of attractions including adventure parks, indoor activities and the renowned Gold Reef City Theme Park. REGISTER HERE

contact information

members@aavea.org.za
marketing@aavea.org.za

1279 Crawford Rd, Centurion Central, Pretoria, 0046

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