Community
We foster a strong sense of belonging among industry professionals, encouraging collaboration, knowledge sharing, and mutual support to drive collective growth and success.
Relevance
We prioritise staying attuned to the evolving needs of the visitor attractions sector, ensuring that our initiatives and resources are aligned with current industry trends and challenges.
Credibility
We uphold the highest standards of professionalism and integrity, building trust among members and stakeholders through transparent practices, research-driven insights, and advocacy efforts.
About AAVEA
The African Association of Visitor Experiences and Attractions (AAVEA) is the leading association dedicated to elevating Africa’s attractions industry. Through education, advocacy, and collaboration, AAVEA empowers professionals to enhance the quality, competitiveness, and sustainability of visitor experiences across the continent.
What do we do?
Represent, lobby, facilitate and advocate the importance of the industry to local and national authorities.
Conduct research, gather data to enable use for trends, performance and Industry intelligence.
Host conferences, learning and networking events to share insights with our members and industry stakeholders.
Benchmark and Share industry best practices
Support professionalisation of the industry.
Upcoming events
REGISTER FOR THE AFRICA SUMMIT 2025
Dates: 11–13 June 2025
Location: Protea Hotel Stellenbosch and Conference Centre, Western Cape, South Africa
Be part of the second edition of the AAVEA and IAAPA Africa Summit — the leading event dedicated to advancing Africa’s attractions and experiences sector. This three-day summit features expert-led sessions, immersive EDUTours, and unrivalled networking with decision-makers from across the continent and beyond.
What to expect:
✔️ Strategies for growing and managing visitor attractions
✔️ Innovation in guest experience and storytelling
✔️ Operational excellence and safety standards
✔️ Sustainability and destination development
✔️ Insights from global and African industry leaders
Registration Rates:
AAVEA & IAAPA Members: ZAR 11,700.00
Non-Members: ZAR 19,000.00
Students: ZAR 3,188.00
(Includes access to all sessions, EDUTours, and select activities)
Register for the Africa Summit and explore new ideas, networks, and opportunities. See the full programme here.
Sponsorship and enquiries: info@aavea.org.za
Register for the IAAPA Institute for Attractions Professionals (IAP)
Dates: 9–10 June 2025
Location: Protea Hotel Stellenbosch and Conference Centre, Western Cape, South Africa
Unlock your potential in the global attractions industry at the IAAPA Institute for Attractions Professionals—IAAPA’s premier professional development programme designed for individuals with five or fewer years of experience in attractions. Whether you work in a museum, zoo, aquarium, science center, amusement park, or cultural attraction, this two-day learning experience is built to fast-track your growth.
What to expect:
✔️ Interactive workshops and sessions with global experts
✔️ Real-world group projects simulating industry challenges
✔️ Core modules in operations, marketing, HR, and facility management
✔️ Certificate of completion and CEUs toward IAAPA certification
✔️ Networking with like-minded peers and industry leaders
Rates:
IAAPA & AAVEA Members: ZAR 14,300.00
Non-Members: ZAR 23,800.00
(Fee includes all sessions, materials, certificate, and select meals.)
Register today and gain skills to thrive in the attractions industry.
contact information
members@aavea.org.za
marketing@aavea.org.za
120 Belvedere Road, Claremont, Cape Town, 770
Subscribe to our newsletter!
Stay up to date with the latest news and updates from AAVEA by subscribing to our newsletter.