ABOUT

ABOUT AAVEA

A first for the continent, the African Association of Visitor Experiences and Attractions (AAVEA) is a membership-driven association, governed by a board of experienced industry professionals, which offers the only educational opportunities for visitor experience and attractions professionals in Africa.

While AAVEA began its journey in 2014 as an annual two-day conference for the attractions industry focused on education, training, benchmarking, and networking , it was officially launched as an association in November 2018.

OUR MISSION:

AAVEA’s mission is to represent the interests of visitor experiences and attractions, to raise awareness of the contribution they make to the broader tourism industry, to enhance discussion and co-ordination among visitor experience and attraction professionals, and to host an annual conference that provides education, valuable engagement with industry peers, and collaboration opportunities.

WHAT DO WE DO?

With more than 50 members in the African attractions industry, including visitor experience and attractions professionals, tourism industry stakeholders, and suppliers to visitor experiences and attractions, our efforts are focussed on five core pillars:

  • Data Gathering and Benchmarking
  • Advocacy
  • Training and Education
  • Community
  • Hosting the Annual AAVEA Conference

MEET OUR BOARD