The African Association for Visitor Experiences and Attractions (AAVEA) is ushering in an exciting chapter with the announcement of its newest board members. In line with our mission to elevate and redefine the visitor experience landscape across the continent, these appointments mark a pivotal moment in our journey towards fostering innovation, inclusivity, and sustainability in the industry.

In a vibrant testament to the growth and dynamism inherent in the African attractions sector, we are thrilled to spotlight the infusion of fresh perspectives and expertise with the appointment of our new board members. At the helm of the new board is Mpume Mabuza, President and Chairperson joined by re-elected and new appointments including City of Tshwane representatives Hulisani Thabela and Sibusiso Dlamini, AAVEA Founder Sabine Lehmann, CapeNature’s Loren Pavitt contributing towards the eco-tourism and the sustainable tourism direction, Johnny Gardner of Happy Snappy and Andrew Malumane of Blaq-Ish, bringing a wealth of experience in hospitality and events management. These individuals, each distinguished by their passion and proficiency in their respective fields, are set to chart a forward-thinking course for AAVEA.

Mpume Mabuza says “Our new board members are a diverse group of professionals, embodying a rich tapestry of experiences and insights. Their collective backgrounds span across various dimensions of the attractions and visitor experiences industry, from sustainability initiatives to marketing brilliance and educational programming. This amalgamation of skills ensures that AAVEA remains at the forefront, driving impactful and meaningful advancements.”

As the new board members are welcomed, AAVEA also solidifies their partnership with International Association of Amusement Parks and Attractions (IAAPA). This partnership plays a crucial role in shaping the strategic direction of AAVEA, in advancing the association’s core objectives: enhancing member value, advocating for the industry, and championing the extraordinary diversity of attractions across Africa.

“The establishment of the partnership between AAVEA and IAAPA in Africa marks a significant milestone, underscoring the progress and collaboration between these two leading brands dedicated to enriching and advancing the visitor experiences and attractions industry on the continent,” adds Mabuza.

For more information and interview requests, please contact marketing@aavea.org.za


Marking a pioneering achievement for the continent, the African Association of Visitor Experiences and Attractions (AAVEA) stands as the premier membership-based association led by a board of seasoned industry experts. It uniquely provides educational opportunities tailored for professionals in the visitor experience and attractions sector in Africa. Initially starting in 2014 as an annual conference dedicated to education, training, benchmarking, and networking for the attractions industry, AAVEA officially transitioned into an association in November 2018.