Dates: 11–13 June 2025
Venue: Protea Hotel Stellenbosch and Conference Centre, Western Cape, South Africa

The AAVEA & IAAPA Africa Summit 2025 returns for its second edition – bringing together professionals, innovators, and leaders shaping the future of attractions and experiences across Africa. Hosted in the heart of South Africa’s winelands, the Summit offers three days of knowledge sharing, collaborative workshops, behind-the-scenes learning, and high-value networking.

Programme highlights
This year’s programme is designed to inspire, equip, and connect. Expect future-focused conversations rooted in Africa’s realities, with actionable insights from international and local leaders alike. Topics of discussion include:

• Public sector perspectives on tourism and development
• The new B2B: rethinking the customer journey
• The youth is the market
• The African visitor attractions journey: where are we now?
• Doing business in South Africa
• The African visitor attractions journey: where are we going?
• Showcase: African large attractions developments
• Importance of safety and security standards
• Big wins, small efforts: a roundtable exchange

EDUTours and experiences
Take your learning beyond the conference room with exclusive, immersive EDUTours and behind-the-scenes visits led by industry experts. These experiences provide delegates with valuable insights into best practices and innovative approaches in the attractions industry, while offering unique opportunities to explore iconic locations and discover new ways to elevate guest experiences. 

• Hazendal Wine Estate – Experience one of the Cape Winelands’ oldest estates, with insights into heritage tourism, hospitality, and unique visitor experiences.
• Table Mountain Aerial Cableway – Delve into sustainability, operational excellence, and world-class visitor service at one of Africa’s most renowned landmarks.
• Zeitz MOCAA – Explore Africa’s premier contemporary art museum and gain insights into innovative cultural engagement and visitor interaction.

Registration and rates 
Registration includes full access to all conference sessions and workshops, participation in both EDUTours, networking sessions, and select activities. Register here or send an email to info@aavea.org.za and members@aavea.org.za for assistance and enquiries.

• AAVEA & IAAPA Members: ZAR 11,700.00
• Non-Members: ZAR 19,000.00
• Students: ZAR 3,188.00

Who should attend and why
The AAVEA & IAAPA Africa Summit is designed for professionals across the attractions, tourism, and visitor experience economy sectors – including operators, developers, marketers, public sector leaders, and cultural and heritage specialists. Whether you’re managing a theme park, running a museum, shaping policy, or curating visitor experiences, this summit offers unmatched opportunities to learn, connect, and grow.

With a focus on innovation, operational excellence, storytelling, and sustainability, the Summit brings together industry leaders and decision-makers from across the continent and beyond. It’s the perfect platform to gain actionable insights, build strategic partnerships, and explore what’s next for Africa’s attractions and experiences sector.

From emerging trends and market insights to new partnerships and shared challenges, the AAVEA & IAAPA Africa Summit 2025 is where the continent’s attractions industry comes together to learn, connect, and grow.