AAVEA MEMBERSHIP: WHAT YOU NEED TO KNOW

The African Association of Visitor Experiences and Attractions (AAVEA) is the continent’s first association dedicated to transforming and professionalising the visitor attractions industry across Africa. Established in 2014 as an annual conference, AAVEA quickly became a key platform for industry professionals to connect, learn, and enhance their skills. In November 2018, we transitioned into a full membership association, solidifying our role as a leading voice for visitor experiences and attractions on the continent.

Why Should I Join?
AAVEA empowers the visitor attractions sector through a variety of initiatives designed to drive growth, professionalisation, and advocacy. We host annual conferences, learning events, and networking opportunities that bring together industry professionals to share insights, build skills, and strengthen community connections. By benchmarking industry standards and sharing best practices, we help members improve the quality of visitor experiences across Africa.

Our commitment to professionalising the sector includes providing tools, training, and certifications to help professionals meet international standards. We also advocate for the industry’s interests to local and national authorities, ensuring its contribution to Africa’s economic, cultural, and social development is recognised. Additionally, through comprehensive research, we offer valuable insights into industry trends, helping members make informed decisions that drive growth and competitiveness.

Some of Our Membership Benefits:
➔ Access to annual conferences, learning events, and networking opportunities
➔ Benchmarking and sharing of global best practices
➔ Tools, training, and certifications for professional development
➔ Advocacy and representation to local and national authorities
➔ Access to industry research and insights
➔ AAVEA members have a unique opportunity to also join the international association (IAAPA) at a fraction of the cost (for more details see below)

Who Can Join?
We welcome professionals and organisations involved in the visitor attractions industry, including:
➔ Theme parks and amusement parks
➔ Cultural sites, experiences and events
➔ Food and beverage experiences
➔ Game reserves
➔ Nature reserves and parks
➔ Museums, monuments and galleries
➔ Family entertainment centres
➔ Adventure activities
➔ Zoos, aquariums, and wildlife sanctuaries
➔ Event organisers and tour operators
➔ Suppliers to the attractions industry
➔ Other tourism-related businesses and stakeholders
➔ Government institutions authorities
➔ Destination Marketing Organisations (DMOs)
➔ Related industry bodies and associations

Membership is open to individuals and organisations committed to enhancing the standards and sustainability of Africa’s visitor attractions sector. The annual membership fee is R1300.00.

How Can I Join?
Becoming an AAVEA member is easy! Simply follow these steps:
➔ Complete the membership application form here.
➔ Pay the annual membership fee of R1300.
➔ Once your application is processed, you’ll receive a confirmation email with your membership details and a membership certificate.

For assistance or further inquiries, please contact our membership office at members@aavea.org.za Join us today and contribute to the growth and sustainability of Africa’s visitor attractions sector. Find out about the AAVEA-IAAPA membership HERE.