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Programme

What to expect from the AAVEA Virtual programme

The Annual AAVEA Conference is well known for its top-quality speakers and this year will be no exception, even with our shift to virtual. In fact, the virtual platform allows us to offer even more expertise and a wider range of perspectives

Local expertise and agility

Our own Sisa Ntshona from South African Tourism leads the discussion on the keys to recovery and future success. Local experts discuss pricing strategies, for now and for beyond the pandemic. Some especially agile attractions managers present case studies on how they’ve done a pivot to virtual in the time of coronavirus.

Sisa Ntshona

local experts on South African best practice and innovation

Domestic visitors have always been the cornerstone of the attractions and visitor experiences industry. And now more than ever. Let’s learn from panel of attractions professionals that have excelled in the local market: join Louise Gordon from the Johannesburg Zoo and Ingrid Sinclair from Two Oceans Aquarium in conversation with Sisa Ntshona from South African Tourism to explore the keys to the domestic tourism recovery.  

We have all felt the financial impact of closed doors. For most attractions, ticket admissions is the most important income generator and the most important price point to get just right. Joep Stevens from SANParksLara Mostert from South African Animal Sanctuary Alliance, and Ian Mann from Gateways will discuss a range of admission strategieswhat has worked for them, and what has not. 

Louise Gordon
Ingrid Sinclair
Lara Mostert
Ian Mann

International perspectives

Jakob Wahl from IAAPA discusses the state of the attractions industry in Europe. Bernard Donoghue from the Association of Leading Visitor Attractions, the UK’s AAVEA, positions the importance of attractions and visitor experiences within the tourism economy. Kojo Bentum-Williams from UNWTO Africa encourages us to think big and go beyond our traditional African enticements of sun, sea, and safari. Tony Sefton from Vision XS illuminates strategies to increase on-site spend. Joe Pine, co-author of The Experience Economy, shares his view on 25 years of the experience economy concept and how the pandemic will change our relationship with attractions. Colleen Dilenschneider and Jim Hekkers, from IMPACTS Experience shares the importance of research and how to better gather and use market intelligence.

Jakob Wahl
Bernard Donoghue
Kojo Bentum-Williams
Tony Sefton
Joe Pine
Colleen Dilenschneider
Jim Hekkers

Meet the suppliers in our Industry Case Studies Session

Learn about the new techniques, technologies, products, and services that will make your attraction better – and meet the suppliers that can deliver. You’ll be ready for opening day and at the top of your game by taking advantage of these B2B opportunities.

Continuing Education Credit


AAVEA Virtual Conference 2020 has been awarded 10 continuing education credit hours towards International Association of Amusement Parks and Attractions (IAAPA) Certification.

IAAPA Certification helps set your career apart from others in the industry. Let your years of experience and professional development training work for you by earning one of IAAPA’s three professional designations. find out more here.