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What to expect from the AAVEA Virtual programme

The Annual AAVEA Conference is well known for its top-quality speakers and this year will be no exception, even with our shift to virtual. In fact, the virtual platform allows us to offer even more expertise and a wider range of perspectives

Local expertise and agility

Our own Sisa Ntshona from South African Tourism leads the discussion on the keys to recovery and future success. Local experts discuss pricing strategies, for now and for beyond the pandemic. Some especially agile attractions managers present case studies on how they’ve done a pivot to virtual in the time of coronavirus.

Sisa Ntshona

International perspectives

Jakob Wahl from IAAPA discusses the state of the attractions industry in Europe. Bernard Donoghue from the Association of Leading Visitor Attractions, the UK’s AAVEA, positions the importance of attractions and visitor experiences within the tourism economy. Kojo Bentum-Williams from UNWTO Africa encourages us to think big and go beyond our traditional African enticements of sun, sea, and safari. Tony Sefton from Vision XS illuminates strategies to increase on-site spend. Joe Pine, co-author of The Experience Economy, shares his view on 25 years of the experience economy concept and how the pandemic will change our relationship with attractions. Colleen Dilenschneider, a leader of the next generation of non-profit executive management, shares the importance of research and how to better gather and use market intelligence.

Jakob Wahl
Bernard Donoghue
Kojo Bentum-Williams
Tony Sefton
Joe Pine
Colleen Dilenschneider

Meet the suppliers in our Supplier Forum

Learn about the new techniques, technologies, products, and services that will make your attraction better – and meet the suppliers that can deliver. You’ll be ready for opening day and at the top of your game by taking advantage of these B2B opportunities.





Welcome and introduction 

Sabine Lehmann, AAVEA


The state of the European attractions industry

Jakob Wahl, Executive Director and Vice President, IAAPA EMEA (Global Association for the Attractions Industry)


Attractions and the tourism economy: why we need to work together

Bernard Donoghue, Association of Leading Visitor Attractions (ALVA)


How can Africa leverage visitor attractions to draw tourists beyond sun, sea, and safari?

Kojo Bentum-Williams, UNWTO Africa and Viyage Africa Tourism


BREAK | Head over to the Exhibition Booths or to Networking

Leveraging visitor spend on site: the link between visitor experience and economics

Tony Sefton, Vision XS


Understanding your ticket admissions strategy / Pricing strategies that work / The secret to pricing right / Finding the courage to change your pricing strategy

Panel: Joep Stevens, SANParks

LUNCH BREAK| Head over to the Exhibition Booths or to Networking

Visitor attractions and the experience economy

Joe Pine, Strategic Horizons LLP


Meet the Suppliers
Find the solutions you need to take your attraction from good to great


BREAK | Head over to the Exhibition Booths or to Networking


Who visits and who doesn't? How market research helps you succeed
Colleen Dilenschneider, IMPACT


Domestic tourism: the keys to recovery and future success
Panel: Sisa Ntshona, South African Tourism + 2 Panellists


BREAK | Head over to the Exhibition Booths or to Networking


Meet the suppliers Q&A session