Ella Baskerville joined Blooloop, the most read news source for visitor attractions professionals, in 2015. In her role as Business Development Manager, she supports the company’s partnerships and clients, as well as looking for new business opportunities to drive the growth of the business. She previously served on the IAAPA Young Professionals Sub-Committee for 3 years and regularly speaks at conferences on trends across the sector. Ella has a BSc in Natural Science from the University of Bath, but her true passion lies within the visitor attractions industry. She enjoys travelling and lives in London.
She has been involved in conducting market research and economic impact modelling for uShaka Marine World and Moses Mabhida Stadium in Durban. Bernadine has been the project leader for a large-scale market research study on tourism for Durban Tourism for the past 5 years and has also led tourism research studies and developed strategies for South African Tourism, Tourism KwaZulu-Natal, Gauteng Tourism, Limpopo Tourism, Free State Tourism and the Eastern Cape Parks & Tourism Agency.