I am currently employed as Acting Head of the Tourism Division at the City of Tshwane. My responsibilities relate to the strategic and administrative leadership of the division, as well as currently steering the division through an exciting time of transition. I also serve on the board of the Dinokeng Tourism Organisation (DTO), whose mandate is to promote the Dinokeng region’s tourism products which are one of our destination’s popular attractions.
In my roles, I bring passion, energy, enthusiasm, commitment, and a wealth of insight backed by extensive industry experience in South Africa and on the African continent. Be it in the development of relationships with tourism industry partners and stakeholders, or the establishment of marketing platforms and promotion of tourism products, I aim to deliver high-quality results for the City of Tshwane and our tourism partners.
I have attended the 2016 AAVEA Conference when we hosted it in Tshwane. I am continually excited by the work that AAVEA does – I see great opportunities to transform African tourism attractions into world-class experiences that can unlock economic opportunities. So I believe joining the AAVEA Board will enable me to achieve this vision not just for Tshwane but South Africa, and especially on the African continent where I believe there is much scope to grow AAVEA’s footprint and to contribute to the greater standing of the continent to the world.
With 20 years of experience in the tourism industry spanning tourism research, strategy development, international marketing, business events organising, and currently, in the economic development sphere of local government, I believe I will serve the AAVEA Board well in the following ways:
I have a very strong technical background in tourism and have served at the senior management level for over 11 years, with a broad experience of tourism product development and promotion from national (SA Tourism) to the local municipal level.
On a personal level, my robust professional networks, intellect, commitment, creativity, passion, and ability to influence others and lead – are characteristics that I believe would make me a valuable member of the board to help achieve its goals.
Lastly, as someone who works at the local level, I see the absolute need and benefit for our attractions to be part of such as association as this one but I also realise the challenge to reach and convert memberships and participation from state- owned attractions. I think this is an area I can help to tackle.