We’re mere weeks away from our AAVEA 2021 Virtual Conference and we cannot wait to see all of you online!

A word from our executive director Sabine Lehmann on what to expect:

Going virtual means we’re able to boost our programme offering with even more international key speakers, thought-provoking panel discussions, quality peer to peer engagement and more.

Here are 5 great #AAVEA2021 sessions not to miss:

  1. Experience an African first: Sabine Lehmann, our executive director releasing the results of the first-ever attractions industry benchmark survey!  Be there when it happens -Sabine will take participants on a journey of how she created South African-specific data points that can be used to build local attraction business models, provide benchmarks by which attractions can track and improve their own performance and financial sustainability, and ultimately raise awareness of the role attractions play in the tourism economy.
  2. Participate in South African Tourism (SAT)’s panel discussion on domestic tourism and how it saved the day (or not) during Covid-19 : our esteemed partner SAT’s fascinating panel on this niche market, hosted by Mashoto Mokgethi,will include representatives from local attractions CapeNature,Oupa Pilane,Graskop Gorge Lift Company and uShaka Marine World.
  3. Get to grips with the demands of Gen Z: we’re thrilled to have Bernadine Galliver of BDO South Africa speak to our conference participants on the trends and insights you need to know to attract this market – because it isn’t all just about TikTok!
  4. Discover sustainable pathways to enhancing audience experience through digital technology: An exciting addition to this year’s programme is Kenya’s incredible Chao Tayiana Maina,a  digital heritage specialist. Her AAVEA 2021 virtual presentation will focus on exploration of digital initiatives within African heritage and building sustainable digital solutions within heritage practice.
  5. End your day with an exploration of why attractions are the new social spaces: back by popular demand after his wonderful presentation at last year’s conference,  Bernard Donoghue ,the executive director of ALVA, the Association of Leading Visitor Attractions in the UK,  will be joining us again this year to talk with us about how attractions are becoming important social spaces in our Covid and post-Covid worlds, and how we can take advantage of the opportunities this creates.

#AAVEA2021 is going to be AMAZING – register TODAY!