Bernadine Galliver

Bernadine Galliver is a management consultant specialising in the tourism, hospitality and leisure industries. She qualified at the University of KwaZulu-Natal with an MSc in Agribusiness and is currently studying towards her MBA. Bernadine has 15 years of consulting experience and is an Associate Director at BDO South Africa. She is based in Durban and leads the BDO tourism specialist unit in KZN. Bernadine’s expertise includes strategic planning; market and financial feasibility studies; business plans; economic impact assessments; and market research. She has worked on projects in South Africa, Mozambique, eSwatini, Ghana, Kenya and the Middle East. Bernadine was part of the provincial task force team that developed the KZN COVID-19 Tourism Recovery Plan for the KZN Provincial Government.

She has been involved in conducting market research and economic impact modelling for uShaka Marine World and Moses Mabhida Stadium in Durban. Bernadine has been the project leader for a large-scale market research study on tourism for Durban Tourism for the past 5 years and has also led tourism research studies and developed strategies for South African Tourism, Tourism KwaZulu-Natal, Gauteng Tourism, Limpopo Tourism, Free State Tourism and the Eastern Cape Parks & Tourism Agency.

Demands of Gen Z: The trends and insights you need to know to attract this market.
Bernadine Galliver, BDO South Africa


Bernard Donoghue

Bernard Donoghue has been the Director of ALVA, the UK’s Association for Leading Visitor Attractions, since September 2011 following a career in advocacy, communications, and lobbying, latterly at a senior level in the tourism and heritage sector. In May of 2017, the Mayor of London, Sadiq Khan, appointed Bernard to be the Mayor’s Ambassador for Cultural Tourism and a member of the Mayor’s Cultural Leadership Board. He is Co-Chair of the London Tourism Recovery Board.

He is Chairman of LIFT, London International Festival of Theatre; Chairman of the Bristol Old Vic, the oldest continually operating theatre in the English-speaking world; and will take over as Chairman of the People’s History Museum, the Museum of Democracy, in November.

He has been a member of the UK Government’s Tourism Industry Council since 2016. He was named by Blooloop in 2020 as one of the world’s 50 most influential people in museums, and in July 2021 won the public vote for the COVID Special Recognition Award from the UK Museums and Heritage Awards for his service to, and leadership of the museums and heritage sector in the UK during the pandemic.

No longer at home: why attractions are the new social spaces
Bernard Donoghue, Association of Leading Visitor Attractions (ALVA)


Chao Tayiana

Chao Tayiana Maina is a Kenyan digital heritage specialist and digital humanities scholar working at the intersection of culture and technology. Her work focusses primarily on the application of technology in the preservation, engagement, and dissemination of African heritage.

She is the founder of African Digital Heritage, a co-founder of the Museum of British Colonialism, and a co-founder of the Open Restitution African Project – each an online initiative seeking to encourage a more critical, holistic, and knowledge-based approach to the design and implementation of digital solutions within African cultural heritage.

Chao has worked as a heritage consultant for several organisations including the British Council, Hivos, the HEVA Fund, and Book Bunk. Her work has been featured in the DW, Reuters, BBC News, BBC Arts, n-tv, and 3Sat.

She holds an MSc International Heritage Visualisation (distinction) and a BSc Mathematics and Computer Science. Her research work explored the possibilities of embedding intangible histories in 3D digital environments. She is a recipient of the Google Anita Borg scholarship for woman in technology.

African Heritage Futures: Sustainable pathways to enhancing audience experience through digital technologies.
Chao Tayiana, African Digital Heritage


Ella Baskerville 

Ella Baskerville joined Blooloop, the most read news source for visitor attractions professionals, in 2015.  In her role as Business Development Manager, she supports the company’s partnerships and clients, as well as looking for new business opportunities to drive the growth of the business. She previously served on the IAAPA Young Professionals Sub-Committee for 3 years and regularly speaks at conferences on trends across the sector. Ella has a BSc in Natural Science from the University of Bath, but her true passion lies within the visitor attractions industry. She enjoys travelling and lives in London.

The Future of Attractions: Benefits that came out of the pandemic

Ella Baskerville, Bloo Loop



James Beardsworth-Shaw

James Beardsworth-Shaw has 15 years’ experience working within the UK arts and cultural sector for some of the world’s most prestigious and best loved brands. Through roles at Tate, The V&A and The National Gallery he has developed the creative and entrepreneurial expertise needed to deliver cultural agendas through engaging audience strategies and generate much needed revenue.

As an accomplished leader he specialises in delivering strategic transformation at the often-complex intersection between culture, community, and commerce within the context of artistic organisations. He champions the importance of using insight to drive innovation and maintain relevance in a competitive market.

James has achieved sustained commercial growth and customer value across a range of membership, fundraising, marketing, and public programme activity. He is currently the Head of Commercial Services at the National Gallery in London.

Engaging Members at The National Gallery, London.
James Beardsworth-Shaw, The National Gallery


Liam R. Findlay 

Liam R. Findlay is a Themed Scent Consultant for AromaPrime, providing attractions with every smell from “Pirate Ship” to “Penguin Sick”! Past projects include an authentic T-rex scent for the British Museum, celebrity fragrances for Madame Tussauds, horrific stenches for Halloween scare mazes, luxury signature scents for leading hotels, and even concocting delicious food smells to entice customers into a chain of Hong Kong supermarkets.

Liam advises attractions on how to effectively use scent to enhance the guest experience. With his experience as a freelance attraction designer, Liam has a first-hand understanding of clients’ needs when it comes to immersing and educating guests. In addition to guiding clients as to which aromas would best support their attractions’ storytelling, Liam has a thorough understanding of using scent in different ways and in different environments.

James has achieved sustained commercial growth and customer value across a range of membership, fundraising, marketing, and public programme activity. He is currently the Head of Commercial Services at the National Gallery in London.

How to boost profits with Multisensory Tricks.
Liam R Findlay, AromaPrime


Sabine Lehmann

Sabine Lehmann has held leadership roles in some of South Africa’s most iconic tourist attractions – notably as the MD of Table Mountain Aerial Cableway and COO of the Zeitz Museum of Contemporary Art Africa. She understands from the inside out how difficult it is to run a profitable and sustainable attraction in a world that is constantly changing. Sabine is committed to building African attractions and is the founder and Chair of the African Association of Visitor Experiences and Attractions (AAVEA) and a government relations committee member of IAAPA (the Global Association for the Attractions Industry).

She holds an MBA from the University of Cape Town, an MPhil (Futures) from Stellenbosch University, is a fully accredited member of the Association of Professional Futurists, a research associate at the Institute of Futures Research, Stellenbosch Business School, and editorial board member for the Journal of Tourism Futures. She is also a past member of the Copenhagen Institute for Futures Studies Global Scanning Network

Understanding the attractions landscape: Results from AAVEA’s first ever benchmarking survey drawcard

Sabine Lehmann, AAVEA and Curiositas



Tiffany Andrews 

Tiffany Andrews is the event manager at Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA). She studied Event Management at the Cape Town University of Technology and has a strong passion for project management and marketing. Her role at Zeitz MOCAA focuses on managing communication between internal and external stakeholders, stewarding corporate member relationships, oversee financial budgets within eventing structure and ensure timeous delivery in line with core deadlines.

Tiffany has 8 years eventing experience with extensive knowledge of event coordination, risk management, problem solving, registration and exhibition management.

Tiffany is proud to have developed the processes and procedures that successfully setup the structures for private eventing, tours and shoots at Zeitz MOCAA which contributes significantly towards the museum’s annual revenue.

Embracing Digital: What we’ve learnt moving our offering online, the good, the bad and the ugly.
Tiffany Andrews, Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA)