We asked Attractions Africa 2016 conference attendees for their key takeaway points from the conference: what stood out for them at the conference, what they learnt, and what they would be taking back to their teams. Here are some of them:
- Don’t discount if we have no business goal behind it
- The importance of storytelling (have a look at Nicole Biondi’s presentation)
- Happy staff are essential/fundamental cornerstones of the enhanced experience
- We need to be dynamic in an industry that is changing constantly
- The importance of the local market
- The impact of travel bloggers (read about David Batzofin’s presentation here and his experience at the conference here)
- We derive meaning from our experiences and thus need to create and communicate alternative experiences
See the rest of the takeaway points here.
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