We asked Attractions Africa 2016 conference attendees for their key takeaway points from the conference: what stood out for them at the conference, what they learnt, and what they would be taking back to their teams. Here are some of them:


  • Don’t discount if we have no business goal behind it
  • The importance of storytelling (have a look at Nicole Biondi’s presentation)
  • Happy staff are essential/fundamental cornerstones of the enhanced experience
  • We need to be dynamic in an industry that is changing constantly
  • The importance of the local market
  • The impact of travel bloggers (read about David Batzofin’s presentation here and his experience at the conference here)
  • We derive meaning from our experiences and thus need to create and communicate alternative experiences

See the rest of the takeaway points here.