We asked Attractions Africa 2016 conference attendees to share their ‘A-ha moment’ with us at the end of the conference. Here are some of them:

• People respond to people and not brands
• Afropolitans: emerging travellers (see our emerging traveller blog post)
• Hearing the Minister say “speak to me” (read his speech)
• How to utilise dynamic pricing to improve profitability
• Experience is the new currency (check out Caro de Waal’s presentation)
• Expect the unexpected – prepare for it
• We need to collaborate more!

See more A-ha moments here.