Tinyiko Mageza is the Marketing Executive at South Africa’s most visited attraction and neighbourhood, the V&A Waterfront. Her career spans over 13 years working in and leading marketing teams across a number of industries. A series of leaps of faith led her into fast-moving consumer goods, financial services, property development, and most recently the travel, tourism and attractions industry. Born in the township of Soweto, Tinyiko fell in love with the idea of escapism through words and pictures which inspired her to complete her BComm Honours degree in Marketing. This ultimately sparked a passion for research and consumer insights, strategic brand building, solving business problems through commercially impactful purpose-led Marketing solutions and addressing social challenges through human connection and experiences. Her philosophy in life is that the world needs more kindness and empathy because kindness trumps everything.