Merchandise in a theme park: a case study

22 Aug 2019
12:25

Merchandise in a theme park: a case study

Using uShaka Marine World as a case study, Greg will talk about the viability of developing a retail department selling branded product in a theme park, emphasising the evolution of the revenue generating department. He will highlight the trends, successes and hindrances, and the need to adapt. His experiences and observations will help other attractions wishing to embark on this potentially lucrative source of additional income. Download pdf slides.