Sabine Lehmann

Sabine Lehmann has held leadership roles in some of South Africa’s most iconic tourist attractions – notably as the MD of Table Mountain Aerial Cableway and COO of the Zeitz Museum of Contemporary Art Africa. She understands from the inside out how difficult it is to run a profitable and sustainable attraction in a world that is constantly changing. Sabine is committed to building African attractions and is the founder and Chair of the African Association of Visitor Experiences and Attractions (AAVEA) and a government relations committee member of IAAPA (the Global Association for the Attractions Industry).

She holds an MBA from the University of Cape Town, an MPhil (Futures) from Stellenbosch University, is a fully accredited member of the Association of Professional Futurists, a research associate at the Institute of Futures Research, Stellenbosch Business School, and editorial board member for the Journal of Tourism Futures. She is also a past member of the Copenhagen Institute for Futures Studies Global Scanning Network

Sabine Lehmann | AAVEA and Curiositas
Understanding the attractions landscape: results from AAVEA’s first ever Benchmark Survey