Programme

AAVEA 2019 is a two-day conference with a programme of international and local speakers sharing trends, benchmarks, and best practice.

AAVEA 2019 has been awarded 10 continuing education credit hours towards International Association of Amusement Parks and Attractions (IAAPA) Certification.

IAAPA Certification helps set your career apart from others in the industry. Let your years of experience and professional development training work for you by earning one of IAAPA’s three professional designations: Find out more here and here.

Wednesday, 21 August 2019
08:30 Registration and tea
09:00 Welcome

Master of ceremonies
09:10 Opening

Executive Director, Sabine Lehmann
09:30 Session One | If you wanna become a great leader – start with leading yourself

Mikael Ahlerup, CEO, Lund Gruppen Holding (Norway)
10:30 Tea
11:00 Session Two | What do young people want in an attraction, besides wifi?

Tinyiko Mageza, V&A Waterfront
11:30 Session Three | Family Entertainment: the next big thing and how to make it work

Panel discussion
12:15 Session Four | Preventing fraud: what to look out for

Panel discussion
13:00 Lunch
14:00 Session Five | The Language of Engagement – the key to business success

Christine Tworeck, Shift Purpose
14:40 Session Six | Lessons and learnings from school groups and school programming at attractions

Panel discussion
15:10 Session Seven | Learning from each other: museums and attractions

Pecha Kucha presentation
15:40 Tea
16:00 Session Eight | ‘de-privileging’ tourism at attractions and experiences

Kate Rivett-carnac, Kate Rivett-carnac Consulting
16:30 AAVEA General Meeting
17:00 Conference Social



Thursday, 22 August 2019
08:30 Registration and tea
09:00 Welcome

Master of ceremonies
09:10 Session One | Five numbers every attraction manager should be on top of

09:40 Session Two | Oh sh*t, I f#cked up (aka we all make mistakes!)

Roundtable discussion of mistakes made – how did we fix them and what did we learn.
10:30 Tea
11:00 Session Three | The state of the attractions industry in Ghana and Kenya
11:40 Session Four | When planning and IRL collide Panel discussion
12:25 Session Five | The changing nature of attraction retail

Greg Jacobson, Ushaka Marineworld, Retail Executive
13:00 Lunch
14:00 Session Six | The Dos and DONTs of working with social influencers

14:40 Session Seven | My journey through the ranks of attraction management

Fireside chats
15:20 Closing

15:45 Tea

Behind the scenes tour

Date: Tues, 20 August
Time: 13:15 – 18:00
Meeting point: Two Oceans Aquarium, V&A Waterfront
Cost: R200pp

Join a small group of fellow attractions professionals the day before the conference for educational visits to some of the V&A Waterfront’s visitor experiences and attractions.

13:15 Meet at Two Oceans Aquarium. Tea and coffee will be served
13:30 V&A Waterfront presentation on “Attractions and placemaking at the Waterfront.”
14:00 Two Oceans Aquarium
14:45 Canal City Sightseeing
15:20 Cape Wheel
16:00 Zeitz MOCAA
17:10 Cape Town Diamond Museum. Drinks and snacks
18:00 End – adjourn to bar close by if needed

Sign up when you register for the conference.