Alichia is the Guest Experience Manager at the Two Oceans Aquarium. Her attractions industry journey started in 2005 when she joined the Aquarium’s Environmental Education Centre as a Personal Assistant. Alichia soon developed a passion for the industry and business as such and held various positions until she was appointed as the Marketing Manager in 2012, forming part of the senior management team that saw the Aquarium through its development phase. Her current role as the Guest Experience Manager has a hands-on approach and she is responsible for the Aquarium’s front office operations, functions, annual membership and animal experience portfolio. I loved Attractions Africa the moment I attended the first conference. Having a programme dedicated to the Attractions Industry on home soil is truly amazing. I could not wait to form part of the team that is responsible for making this happen.