AAVEA has hosted an annual two day conference, generally at attraction sites around South Africa, since 2014. The popular programme of each conference is focussed on inspiring our participants with insightful presentations from keynote international attractions professionals, panel discussions with local attractions managers, breakaway groups for practical idea sharing and networking with colleagues.

Changing the attraction conference landscape by going virtual:


As the world adjusted to the new normal in 2020, we hosted our first virtual conference (and a first for the African attractions industry), which saw attractions professionals, members, exhibitors and suppliers engage, network and collaborate with each other across time zones and digital divides. Discover more about AAVEA 2020 Virtual here.

110 Participants

37 Attractions attended

9 Sessions

1402 Twitter followers

89% of participants rated the conference as ‘very good’ or better!


The MDs, the Ops Directors, the Marketing Teams, the HR Specialists, and the Midlevel On-Site Managers from:

  • Adventure and adrenalin activities
  • Aquariums, zoos, and animal sanctuaries
  • Excursions: air, boat, rail and road
  • Family entertainment centres
  • Heritage and cultural institutions and experiences
  • Markets, festivals, and events at attractions
  • Museums and science centres
  • Natural attractions
  • Nature and game reserves
  • Public gardens, parks, and sports and recreation facilities
  • Theme parks and water parks
  • Wine farms, craft breweries, and other food and drink attractions

Stakeholders from the broader tourism economy including representatives of:

  • Tourism bodies
  • Destination management organisations
  • Suppliers of products and services
  • Tourism practitioners and influencers

Whether your visitors are school children, domestic visitors, or international tourists, you draw visitors by consistently providing an interesting and enjoyable encounter. Your top priority is to deliver an exceptional experience to each and every visitor, each and every time, so take your attraction, experience, or cultural institution to new heights with the knowledge, connections, and expertise you’ll gain at the AAVEA 2021 conference.

Connect with a network of visitor experience and attraction professionals: join us in August for our AAVEA 2021 conference.

REGISTRATION will open in mid-july 2021


Visit the websites of our past conferences to see how we’ve been growing and improving over the last six years.