What is the conference about?

Building on the success of the five previous Attractions Africa Conferences (2014 – 2018) and the inaugural Annual AAVEA Conference (2019), the second Annual AAVEA Conference (AAVEA 2020) will be held on 19 and 20 August 2020 in Cape Town. The conference is a two-day gathering especially designed for visitor experience and attraction professionals. The programme offers the latest insights into best practice, trends, management, and benchmarking. Networking events open up collaboration opportunities. Panellists and presenters share personal experiences and case studies of real-world excellence. Join us at AAVEA 2020 – the only African platform for visitor experience and attraction professionals to network, share, and seek solutions together.

Registration information

Who should attend?

The MDs, the Ops Directors, the Marketing Teams, the HR Specialists, and the Midlevel On-Site Managers from:

  • Adventure and adrenalin activities
  • Aquariums, zoos, and animal sanctuaries
  • Excursions: air, boat, rail and road
  • Family entertainment centres
  • Heritage and cultural institutions and experiences
  • Markets, festivals, and events at attractions
  • Museums and science centres
  • Natural attractions
  • Nature and game reserves
  • Public gardens, parks, and sports and recreation facilities
  • Theme parks and water parks
  • Wine farms, craft breweries, and other food and drink attractions

Stakeholders from the broader tourism economy including representatives of:

  • Tourism bodies
  • Destination management organisations
  • Suppliers of products and services
  • Tourism practitioners and influencers

Whether your visitors are school children, domestic visitors, or international tourists, you draw visitors by consistently providing an interesting and enjoyable encounter. Your top priority is to deliver an exceptional experience to each and every visitor, each and every time, so take your attraction, experience, or cultural institution to new heights with the knowledge, connections, and expertise you’ll gain at AAVEA 2020.

Connect with a network of visitor experience and attraction professionals: join us in Cape Town, South Africa, 19 – 20 August for AAVEA 2020.

Registration opens in due course

Past conferences

Visit the websites of our past conferences to see how we’ve been growing and improving over the last six years.

The previous conference by the numbers

110 Participants 18 Sessions
37 Attractions attended 1134 followers
89% of participants rated the conference as ‘very good’ or better!