Stephanie Schaub | Chocoversum, The Chocolate Museum
Creating customer value through variable pricing: a case study
Stephanie Schaub is the CEO of Hamburg’s chocolate museum Chocoversum. Of course Stephi loves chocolate, but what she loves most about her job is organising the perfect guest experience. In her opinion, variable pricing is a key element of customer service and not just a tool for higher revenue.
Stephanie will discuss the reasoning behind instituting the variable pricing system in 2018 and share steps for implementing a similar system at your attraction. Her goal is to get the audience fired up about a service-oriented pricing system!