THE ONLY ASSOCIATION

FOR ATTRACTIONS
PROFESSIONALS IN AFRICA

JOIN IN AND ADD YOUR VOICE

LEARN FROM EXPERTS
AND COLLEAGUES
AT OUR ANNUAL CONFERENCE

An attraction is a resource (natural or human-made, free to enter or paid for) that is developed and managed to attract local and international visitors for the purposes of entertainment, education, or interest.

About

AAVEA’s represents the interests of visitor experiences and attractions, raises awareness of the contribution they make to the broader tourism industry, and hosts an annual conference that provides education, networking, and collaboration opportunities. Our members are visitor experience and attraction professionals, tourism industry stakeholders, and suppliers to visitor experiences and attractions.

 

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Join AAVEA

Whether your visitors are school children, domestic visitors, or international tourists, you draw visitors by consistently providing an interesting and enjoyable encounter. Your top priority is to deliver an exceptional experience to every visitor, so take your attraction, experience, or cultural institution to new heights with the knowledge, connections, and expertise you’ll gain with AAVEA.

 

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AAVEA 2019

Building on the success of the five previous Attractions Africa Conferences (2014 – 2018), the first Annual AAVEA Conference (AAVEA 2019) will be held on 21 and 22 August 2019 in Cape Town. The conference is a two-day gathering especially designed for visitor experience and attraction professionals. The programme offers the latest insights into best practice, trends, management, and benchmarking. Networking events open up collaboration opportunities. Panellists and presenters share personal experiences and case studies of real-world excellence. Join us at AAVEA 2019 – the only African platform for visitor experience and attraction professionals to network, share, and seek solutions together.

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#Attractions19: What can AAVEA learn from international benchmarks for attractions and visitor experiences?

By Sabine Lehmann The Association of Leading Visitor Attractions (ALVA) in the UK released its annual visitor report on Wednesday 27 March 2019. At first glance, it may appear that this report is not relevant to us in South Africa. After all ALVA’s visitor numbers are envy inducing sky-high (Tate Modern had the largest number of visitors with more than 5.8 million visitors) but what can the African Association of Visitor Experiences and Attractions (AAVEA) learn from ALVA? Several things,...
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